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About us

Flaming Imp was started by Fiona Reeves back in 2010. I felt the need for a creative outlet, and I never seem to do things by halves! Here's the story of Flaming Imp's development.

With a degree in computer science from The University of Manchester my career has been as a software engineer and website developer, up until about 2018 since when Flaming Imp has become my main focus.

Family behind Flaming Imp

It all started with greeting cards. I had started doing a bit of sketching and painting in my spare time and when an illustrator and graphic designer friend sent us a Christmas card he had designed himself I realised it was possible to get very short runs of quality cards printed for a reasonable price. I started getting my own printed and occasionaly selling them at parent/toddler groups I attended with my two children. I also created a few kids fun and educational posters, but I hadn't found my style yet. My designs at that time were made by taking close up photos of fabric and then using those photos in a collage effect to give colour and texture to my designs.

Ship's Captain personalised t-shirt


After the photo collage effect, I moved on to t-shirts featuring bold, simple designs that were mostly personalisable, like my Ship's Captain design (above).

In 2017 I discovered the kawaii cute style and fell in love with it. I started experimenting with drawing in this style and really enjoyed it. Over time, and a lot of practice, my own unique, recognisable style has emerged - the same style you see in the Flaming Imp logo, and it is the style I almost exclusively draw in now.

Box of virtual hugs greeting card picture

My practice comes in the form of sketching with the Apple Pencil on an iPad using the Procreate app. A lot of my ideas and designs start off life as part of design challenges, which are great for inspiration as they usually work by providing a prompt to get you thinking. I take part in many drawing events, for example the annual Inktober drawing challenge. Only some of these sketches get drawn up as designs for sale (I redraw them and tidy them up on my laptop). You can see these unused sketches shared on my blog, and also on my Instagram, Twitter and Facebook social media accounts.

In the summer of 2019 Design By Humans did a feature on me - read the interview.